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Client: Cutting Edge Hapkido
Hapkido is a Korean traditional martial art. To illustrate the three principles of Hapkido, we created the main image using a Bonsai tree and birds, a scene of nature to represent the principle of “harmony”, with it transforming into a flow of water to symbolize the principle of “flow”, and complete the identity with the logo symbol being a simple circle to represent the principle of “circle”.
The balance between softness, flexibility and strength is a key element in Hapkido theories. Like a calligraphy brush, constructed with soft delicate fine hair, but when used with the right technique and strength, it can produce powerful bold strokes, like the finish we have chosen for the circle symbol.
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